SERVICES From corporate identity to direct mail campaigns, and from annual reports to websites, we follow a specific set of guidelines for each project:
1. Asess your current marketing needs and goals
2. Get to know the target audience
3. Find out what your competitors are doing
4. Establish & plan a production schedule
5. Develop a strategy of strong creative solutions
6. Engage the client in the design process
A list of the services we provide:
Brand Development
Business or Product Naming
Tagline & Messaging Statement
Brand Positioning: What makes it unique?
Brand Strategy: How to get some attention
Brand Identity: The personality of your brand
Advertising & Direct Marketing
Ad Campaign Concept & Development
Copywriting & Messaging
Sales Support Collateral
Direct Mail Campaigns
Trade Show & Event Marketing
Point of Sale/Point of Purchase
Design & Production
Annual Reports
Booklets
Brochures
Catalogs
Corporate Identity/Logo Design
Corporate Identity Systems
Collateral
Direct Mail
Food & Beverage Packaging
Newsletters
Packaging
Point of Sale/Point of Purchase
Sales Kits
Signage
Trade Show Booths
Website Production
Art Direction
Project Management
Integrated Marketing
Multimedia
Communications
Product Demonstration Videos
Professional Video Presentations
Powerpoint Presentations
Effective solutions are the result
of our approach to marketing as a
problem-solving process.
In order to ensure that the materials we produce for you are focused and effective, we spend a lot of time listening and learning about your company. We ask many questions, i.e., who are your customers? Who are your competitors? What differentiates your product or service from your competition?
We also ask you about your overall goals; how the project fits into your broader marketing strategy and what message are you trying to convey?
After analyzing all of the information, we recommend a solution that both addresses your goals and conforms to your schedule and budget. After you have approved the concept, we design, format, build, photograph, write, illustrate, print/fabricate, as necessary to turn the concept into reality.
ABOUT THIRDEYE DESIGN is a boutique agency that specializes in high-end branding, concept-driven print advertising, collateral, and integrated marketing campaigns that command results. We work with a diverse client base from a variety of industries and handle all projects from concept to creation.
Joni Toher
Creative Director/Principal
Joni is one of those people that you notice when she walks into a room. Her charisma and creativity shine through and clients will know right away they are in good hands. With her quick wit and thoughtful insight, she carries her clients from concept to creation with a confident ease.
Clients often refer to Joni as a "rock star" because of the rare combination of skills that make her stand out from other creatives. She is a conceptual thinker with a dynamic sense of design, mastery of words, expert production skills and natural business acumen. For over 20 years she has proven that it doesn't take a big agency to produce great creative - it takes talent, focus and tenacity and Joni somehow makes it look easy.
April Thurmond Dumas
Marketing Communications/Account Manager
April has 20 years experience in the marketing industry and specializes in presentation design, video production, copywriting, and event promotion. She has worked with a variety of industries including software development, alternative energy and various trade associations.
April has the innate ability to listen and understand clients' needs and translate them into focused marketing solutions. She is a master of multi-tasking - whether you need a dynamic presentation, a different spin on a creative solution, or want to organize a full-scale event, April has it covered.
CLIENTS 
"Effective design combined with the right message will take your business to new levels. When clients give me creative license, that is when sparks fly. I love to surprise them and go beyond their expectations. What I give my clients is insight as to where they are now and where they want to be, and what tools will help them arrive at that destination."
- Joni Toher
EDUCATION
Bradford College
Brooks Academy
Burdett School
Columbia University
Digital Consulting, Inc.
Fitchburg State College
Katherine Gibbs
North Shore Community College
RETAIL/MISC.
Cate Street Capital
Clean Runner
Duraflex Flooring
DeStefano Architects
Samuel Cabot, Inc.
Charodei Vodka
Fragrant Bath & Gift Corp.
KBQ Restaurants
Red Desert Water Reclamation
Sodexho USA
Sunlight Partners
Treadstone Enterprises
Willis Programs of NH
HEALTHCARE
Andover OB/GYN
Andover Surgical Day Care Center
Anna Jaques Hospital
Dartmouth Hitchcock
Exeter Hospital
Hampstead Hospital
Lawrence General Hospital
Surgery Center of Waltham
TECHNOLOGY
Biocentric Solutions, Inc.
Fisons Instruments
Focus Software
Genetics Institute
Infinite Systems Inc.
Lasertechnics, Inc.
Marketlink Corporation
Scitex America Corp.
Siemens, Inc.
Quantrad Corporation
